Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017
The Identity Centre: a critique of consumption, 2017
Exhibited at UWAG in Waterloo, ON; Malaspina Printmakers in Vancouver, BC
The Identity Centre: a critique of consumption is an interactive art project originally exhibited at the University of Waterloo Art Gallery in 2017. The work is created to loosely resemble the environment of a retail space. Each rack holds 20 shirts for a total of 60. Each shirt expresses a different statement relating to psychological, social and conceptual ideas.
The clothing racks are constructed using industrial cardboard that we digitally rendered and "printed" on a CNC cutter. The shirts are custom dyed, 100% Canadian made. The text is made of reflective gold heat-transfer vinyl. The public are encouraged to flip through the shirts on the rack as if they are shopping.
Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017
Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017
Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017
Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017
Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017
Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017
Photo by: Scott Lee | University of Waterloo Art Gallery. Waterloo, ON. 2017