The Identity Centre: a critique of consumption, 2017

Exhibited at UWAG in Waterloo, ON; Malaspina Printmakers in Vancouver, BC

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The Identity Centre: a critique of consumption is an interactive art project originally exhibited at the University of Waterloo Art Gallery in 2017. The work is created to loosely resemble the environment of a retail space. Each rack holds 20 shirts for a total of 60. Each shirt expresses a different statement relating to psychological, social and conceptual ideas.

 

The clothing racks are constructed using industrial cardboard that we digitally rendered and "printed" on a CNC cutter. The shirts are custom dyed, 100% Canadian made. The text is made of reflective gold heat-transfer vinyl. The public are encouraged to flip through the shirts on the rack as if they are shopping.