A(d)version, 2018

Commissioned by CAFKA + Open Sesame

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A(d)version examines how advertising subversively exploits our “natural” aesthetic preferences and our instinct to take in all information available to us in a given moment. The work mimics the mechanics of advertising while questioning the relationships that sustain branding and capitalism. This work was part of the Lèche Vitrine exhibition series, which is a collaboration between CAFKA – Contemporary Art Forum Kitchener and Area and Open Sesame.